Everything Marketers Need to Know About the Future of Website Design
Trends keep on changing, and the online market is the best place to observe this phenomenon. If you are running an online business and managing a website to increase the reach of your business, you have to opt for these changing trends. Here is a complete guide marketers need to know about the future of website design.
Your eCommerce website, including its design, appearance, navigation, call-to-action buttons, and ADD-ONs everything needs an up-gradation because the trend for today might become old-fashioned by tomorrow.
Have a look at some interesting statistical facts!
According to a random survey:
- 57% of internet users stated that they would never recommend a site to their peers if it is not dynamic, up-to-date, and mobile-friendly.
- Moreover, 38% of users would like to use a website with an alluring design and convenience.
Following is a list of things that marketers need to keep in mind while designing a website:
Things Marketers Need to Know About the Future of Website Design
Mobile-friendly website design
This could be the first and foremost requirement of your website. A good website must be mobile-friendly because the user now uses the mobile phone rather than the desktop. The website interface must fit into the screen of mobile phones. Use updated tools, plug-ins, specific web designs to make your site mobile-friendly.
Unique and innovative content
The content marketing strategy of your website is essential. Site content is the first interaction of the user with you. If you are running an eCommerce website, upgrade the content regularly — for example, recent or upcoming products, their details, price, and shipping details.
When you periodically put updates and relevant content, the user thinks you are responsible, genuine, and ready to fulfill their changing demands.
Tools and technologies
Website is the face of your online business. It represents how much you are interested in providing services to your clients. It accurately describes your relationship with your customers and how seriously you are indulging in this connection. Equip your site with recent tools and technologies to track the site’s speed, traffic, retaining time, active users, and the sale funnel website has generated within a month.
Use of multimedia
Uploading videos, audios, and colorful images attract viewers more than the text. Please make a short and comprehensive video of your services or products and upload it to the home page of your site. Use videos or colorful graphics to tell the user what you do and how your services can help them.
Choose a website design that holds beautiful colors, font style, and font size by keeping in mind the taste of your target audience. Because you cannot satisfy everyone with a single design, only focus on your target audience and their likes and dislikes.
Social media marketing (SMM)
SMM has replaced the old marketing tools to advertise a business. Social media platforms are where a potential audience is present that can be your potential customers if you use the right marketing tactics. SMM is a tool to create brand awareness like business promotion, advertisement, and marketing. It is what we call a “web business.”
You can build your portfolio on different social media platforms, e.g., Facebook, Twitter, LinkedIn, and Instagram. But, first, identify your target audience and the social site where it is present.
Positive feedback by the clients
Nothing is more authentic and convincing than genuine client reviews. Positive feedback from previous clients increases the confidence of new customers to use your products/services and makes them invest in them. Therefore, request a client to put good reviews on your site after using your products. Design the website to read the other clients’ thoughts on your site easily.
Conclusion
Therefore, just having a website is not good enough to bring traffic on site but it should be aesthetically designed and functionally optimized. In this way, your website can stay at the top in the highly competitive virtual market.
